Case Studies

Work shaped around real client categories and real business complexity.

Droot’s portfolio spans high-intent legal acquisition, digital health conversion journeys, and large-scale insurance SEO. Each engagement calls for a different growth system, but the job is the same: make demand easier to capture and easier to convert.

Performance Marketing

160+ years of combined experience

Toronto headquartered, serving clients across Canada

High-intent employment and labour law demand capture

Whitten & Lublin

Performance marketing for a premium employment and labour law practice competing in one of Canada’s toughest search markets.

Whitten & Lublin serves people navigating serious workplace disputes, so the acquisition challenge is less about broad awareness and more about capturing the right search intent at the moment a potential client needs clarity. Droot’s role is to tighten that path from query to consultation.

Where the work focused

Sharper paid search coverage around employment law and labour law intent
Stronger message match between ads, practice-area pages, and consultation CTAs
More disciplined spend toward high-value legal inquiries instead of broad click volume

What that means for the engagement

The growth opportunity lies in turning expensive legal search inventory into higher-quality consultation demand with better message control, stronger trust framing, and tighter landing-page relevance.

CRO

500+ video exercises inside the platform experience

Virtual care consultation and treatment journey

Better booking from education into action

Phyxable

CRO for a virtual physiotherapy platform that needs users to understand, trust, and book care without confusion.

Phyxable’s offer spans online consultations, personalized treatment plans, and a large video-exercise library. That creates a classic CRO challenge: the value is strong, but the path from curiosity to confidence can get muddy if the experience asks users to understand too much too soon.

Where the work focused

Clarifying the journey from pain point to booking a virtual consultation
Surfacing trust, practitioner value, and care delivery details earlier in the flow
Reducing friction between educational content, offer understanding, and action

What that means for the engagement

The conversion opportunity is to make virtual physiotherapy feel easier to trust and easier to start, with cleaner decision paths for both direct-to-patient and broader growth initiatives.

SEO

100+ insurance companies in the quoting ecosystem

1 Million+ customers

4,000+ employees supporting the brand nationally

BrokerLink

SEO for one of Canada’s largest insurance brokerages, where scale, trust, and product breadth all shape search performance.

BrokerLink operates at a different order of complexity than a smaller service business. The site has broad insurance coverage, province-specific nuance, large-scale trust requirements, and a massive opportunity to align information architecture with real search demand.

Where the work focused

Strengthening organic coverage across personal and business insurance intent
Supporting high-priority pages with clearer hierarchy, internal linking, and discoverability
Using scale, authority, and product depth to build more resilient search presence

What that means for the engagement

The SEO opportunity is to turn a broad and trusted insurance footprint into stronger commercial visibility, with better page structure and clearer search pathways across the site.

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If you already know where growth feels stuck, the best next step is a conversation. We can look at acquisition, conversion, SEO, or how the three work together.