Case studies

Clients we’ve grown for years —
now building their AI.

These aren’t stock logos. They’re businesses Droot has worked alongside for years on growth, who now trust us to put AI to work inside their operations. Here’s where the biggest wins are — and what we’re building.

Whitten & Lublin logo
Employment & labour law

A leading employment-law firm, capturing high-intent clients the moment they need help.

Whitten & Lublin represents employees and executives through workplace disputes — wrongful dismissal, severance, harassment. Someone dismissed on a Friday night is a high-intent client at their most anxious moment. The firm already leans on digital tools; AI takes that instinct much further, on both intake and the document-heavy work behind it.

200+

years of combined legal experience

Employee-side

representing workers and executives, not employers

Toronto

headquartered, acting for clients across Ontario

Where AI creates leverage

Intake that qualifies and books, 24/7

An agentic intake assistant talks to a prospective client at any hour: it asks the right employment-law questions, gauges whether there’s a viable case, estimates a severance range, and books a consultation with the right lawyer — while routing weak-fit inquiries to self-serve answers. For a practice whose whole game is catching high-intent demand, that’s the gap between a booked consult and a lead lost at midnight.

Contract & severance review in minutes

The core work is reading employment contracts, severance offers, and termination letters. Droot’s document intelligence extracts the terms that matter — notice periods, bonus and non-compete clauses, termination provisions — flags unusual or unenforceable language, and weighs a severance offer against common-law entitlement. Hours of manual review become minutes of lawyer-checked analysis.

Drafting that keeps clients informed

First-draft demand letters, client update emails, and case summaries — generated from the file and always lawyer-reviewed before anything leaves the office. The firm is known for prompt, transparent communication; AI helps it keep that promise as the caseload grows.

Business functions in scope: client intake & qualification · consultation conversion · contract & document review · client communication · matter management.

Every one of these systems is built the Droot way: on the client’s real data, measured against outcomes their team defines, with a person in the loop wherever judgment matters. We publish results as engagements mature — and we’ll never dress a pilot up as a finished win.

Could your business run like this?

If you recognise your own workflows in these stories, let’s talk. Thirty minutes, no deck — we’ll tell you honestly where AI would pay off for you.

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